Project
Helpapaw
Role
Branding & Illustrations
About Helpapaw
Helpapaw is a portal that takes care of Animal welfare, shelter and care. This is an aggregate portal listing all Animal welfare organisations in India.
Project brief
The project entailed the branding, illustrations and icons for the new website of Helpapaw The objective was to design character illustrations that would align with the brand’s tone, messaging, and offerings.
Branding
Helpapaw is a portal that takes care of Animal welfare, shelter and care. This is an aggregate portal listing all Animal welfare organisations in India. So if anybody wants to contribute, they can come to this portal and see the various organisation and donate accordingly.
The combination mark is created using hand drawn typeface, and the symbol has the visual elements for love and reach carefully embedded within the shape of the paw.
Illustrations & Icons
Mockups
