Creating a website for Graphy, the ultimate platform for creators
Graphy is a platform that empowers creators to monetize their expertise by creating and selling online courses, PDFs, links, webinars, communities, and more. As a senior designer at Graphy, I was faced with the challenge of setting the creative direction for the website, which would serve as the main marketing tool and the first impression for potential customers.
Approach
My goal was to create a website that reflects Graphy’s brand identity, values, and vision, as well as showcases the features and benefits of the platform for both creators and learners. To achieve this, I created a custom illustration style that is consistent, colourful, and expressive. I used illustrations to highlight the main selling points of Graphy, such as the variety of products, the powerful features, the ease of use, and the success stories of the creators. I also designed icons and other visual elements that complement the illustrations and enhance the readability and aesthetics of the website.
Features Illustrations
My aim with the new illustration style was to convey the benefits and functionalities of Graphy in a visually appealing and playful way. The features section comprises of modern and colorful vector style that uses simple shapes and gradients to create dynamic and engaging scenes.
Icon Design Approach for Graphy
The iconography for the Graphy website was a meticulous process that involved deriving inspiration from the site’s illustrations. This approach ensured a seamless visual experience across the platform. Here’s a breakdown of the process:
This thoughtful and detailed approach resulted in a set of icons that not only enhanced the visual appeal of the Graphy website but also improved its usability and user experience.
Mobile app
Get a pre-built mobile app that will captivate your customers
Marketing automations
Grow your community by creating exclusive membership plans
Chat community
Boost member retention through engaging chat interactions
Graphy Assist
Boost your revenue with no effort with our innovative Graphy Assist
Marketing & sales tools
Capture more leads and scale your knowledge business
Payment gateways
Activate payments in one click and collect $ from your sales in no time
Most Secure Platform
Top-notch security to protect your content from unauthorized access
Third party integrations
Grow your community by creating exclusive membership plans
Visual Representation of In-Product Features for Graphy
As part of my work for Graphy, I was tasked with creating a visual representation of the in-product features and offerings. This involved designing banner images for the product pages and feature page, which were crucial in conveying the product’s capabilities to the users.
Approach & Style:
This project allowed me to showcase my ability to create visually appealing and informative images that effectively communicate a product’s features and offerings to the users. It also highlighted my ability to maintain brand consistency while incorporating current design trends.
Conclusion
The Graphy project was a remarkable journey that allowed me to delve deep into the realms of illustration style, iconography, visual language, and colour palette. I had the opportunity to create a fun and appealing concept that resonated with the brand’s ethos and its audience.
Approach & Style:
This project not only honed my design skills but also enriched my understanding of how visual elements can be effectively used to convey a brand’s message and engage its audience. It was a testament to the power of design in transforming a brand’s digital presence. The success of this project reaffirms my belief in the importance of a well-thought-out and executed design strategy in today’s digital age. I look forward to bringing these learnings to future projects, continuing to create designs that are not only visually appealing but also enhance the user experience.