Small Business Big Dreams!
About Kinara Capital
Kinara Capital transform lives, livelihoods and local economies by providing fast and flexible loans without property collateral to small business entrepreneus in India.
Project brief
The project entailed the creation of custom illustrations and icons for the new website of Kinara Capital. The objective was to design character illustrations that would align with the company’s tone, messaging, and offerings, keeping in mind the target audience of Indian small and medium business owners.
Concept & approach
My approach was centered on understanding the core values of Kinara Capital and the needs of its target audience. The goal was to create designs that were not only visually appealing but also resonated with the Indian small and medium business owners. Each of the character illustrations were created keeping in tone and messaging of the website, and the target audience which is the indian small and medium business owners.
Final Illustrations
Icons
The illustrations and icons were designed to enhance the user experience, making the website more engaging and relatable for its users. This approach ensured that the designs were not only aesthetically pleasing but also served a functional purpose, contributing to the overall user experience of the website.